Samsung launches 3D television in India

Consumer durables major Samsung on Thursday said it will start selling three-dimensional (3D) television, priced up to Rs 4.35 lakh, for the first time in India within this week.

With the introduction of new products, the company said it plans to double the sales volume of flat panel televisions to 12 lakh units by this year, while it expects to sell around 30,000 units of 3D TV this year.

"Our target is to sell around three lakh LED TVs this year, out of which we expect 10 per cent to come from 3D televisions, which we have introduced today," Samsung India

Deputy Managing Director Ravinder Zutshi told reporters here.

The company, which today launched 10 models of 3D TV across LED, LCD and plasma platforms, said it has also started production of the new product from its Noida facility.

Priced between Rs 1.3 lakh and Rs 4.35 lakh, the 3D TV will be available across the country within this week.

"This year, we plan to double the sales of our flat panel television to 12 lakh units this year," he said. Last year, the company had sold over 5 lakh units of televison.

Earlier this month, Sony had announced plans to start selling its 3D television in India by June, while LG is also gearing up to enter the segment.

Besides launching its 3D TV, Samsung announced its tie-up with production house DreamWorks Animation for providing 3D content. As part of the tie-up, the company said it will give away 3D version of 'Monsters vs Aliens', an animation movie released last year by Dreamworks, with every 3D television sold.